The rare combination of deep technical AI competency and genuine business acumen.
Founded in 2026 by Jay Henley — an engineer with a Master's in Engineering Management and a background in strategic consulting.
The rare combination of deep technical AI competency and genuine business acumen. Jay builds complex AI solutions from the ground up, then translates them into plain language that non-technical stakeholders intuitively understand.
The name comes from a first home address — 35 Forest Road. A personal foundation and starting point.
Jay Henleyis an engineer with a Master's in Engineering Management — the equivalent of an MBA with deep technical foundations.
Before founding 35forest, Jay built a career in strategic consulting spanning multiple industries. That experience gave him something rare: the ability to see both the technical possibilities of AI and the business realities that determine whether a solution actually works.
He builds complex AI solutions from the ground up, then translates them into plain language that non-technical stakeholders intuitively understand. No jargon, no hand waving — just clear explanations and working tools.
The name “35forest” comes from Jay's first home address — 35 Forest Road. It represents a personal foundation and starting point, a reminder that every ambitious project begins somewhere grounded.
We cut through the hype. If AI isn't the right solution for your problem, we'll tell you that — and suggest what is.
Every solution we build is designed for the people who use it, not the people who build it. If your team can't operate it independently, we haven't done our job.
We don't create dependency. We teach your team to use, maintain, and build on everything we deliver. Our goal is to make ourselves unnecessary.
Technology serves the business, not the other way around. Every recommendation starts with your business goals, not what's technically interesting.
Let's have a conversation about what AI can actually do for you.
Or email us directly at jay.henley@35forest.com